Resources Library by ANA

Satellite television-establishing the pan European audience

Before deciding on the best method to measure this audience it is essential to determine both what is to be measured and how the results are going to be used. In terms of what to measure, there are two components in the Pan European Television...

Catalogue: Seminar 1988: Media And Media Research

Author: Sian Lloyd

June 15, 1988

Multi-country readership research in Europe

I will talk first about the European multi-country readership surveys in current use, and then about the rules of the game, or why the multi-country surveys are the way they are. The surveys in current use can be put into two categories: broad...

Catalogue: Seminar 1988: Media And Media Research

Author: Michael D. Ryan

June 15, 1988

Circumventing babel

This paper outlines some of the problems which can be experienced in co-ordinating, analysing and interpreting international qualitative data. Our thesis is that good research and actionable recommendations cannot be achieved without a full...

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Anne Ward

June 15, 1988

Global state of mind

This paper offers a comparative view of where mankind stands today. In other words? it deals with the question: Who thinks nationally or globally with respect to what issues? The assessment of the global mind is done on the basis of regional reports...

Catalogue: ESOMAR Congress 1987

Authors: Daniel Frei, Seymour Martin Lipset, Frederick C. Turner

September 1, 1987

Out of the darkroom into the daylight

The paper is a case history about research in the European market for contacting and duplicating film, which is widely used in the graphic arts industry (i.e. among commercial printers, reprographic specialists, typesetters and platemakers). Having...

Catalogue: ESOMAR Congress 1987

Authors: C. J. Dove, Christine M. Eborall

September 1, 1987

The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry

This paper presents a quantitative marketing research survey through the use of multivariate techniques to address several pre-launch issues of a new product. The main emphasis in the analysis is the use of the conjoint model to determine the actual...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Mila C. Montemayor-Orr

June 15, 1987

The need for an international television audience measurement

We will more and more have a need for audience measurements at a multinational level. But there are great differences between the methods used for this measurement in the various countries of Europe. It is then difficult to compare and to aggregate...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Jacques Durand

Company: Mediametrie

June 15, 1987

European pricing development's to 1990

This paper will cover only the five largest retail pharmacy markets: France, West Germany, Italy, Spain and the UK. Furthermore, a major part of the paper will be devoted to an analysis of the past - 1980 onwards - for it is from an analysis of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Ian Robert John

June 15, 1987

Assessing the changes in the attitudes of new passenger car buyers in three Arab countries

The paper will present findings extracted from an annual multi-country syndicated survey among new passenger car buyers. The purpose of this paper is to highlight and explore the attitudes of car buyers and their mode of screening and selecting new...

Catalogue: Seminar 1987: Research In Arab Countries

Author: George Laham

June 15, 1987